Can you offer more from your Farm Stays?

Farm stays have become more popular over the past few years, and with the appeal and continued growth of staycations, it’s a great way to generate additional revenue. However, it is important that when you’re offering farm stays to know who your target market is.

Are you looking to attract families or couples for a romantic getaway? With an increasing number of people looking to be able to bring their dogs away with them, are you willing to offer dog friendly stays? By knowing your target audience, you can offer a more tailored experience to guests.

Providing a memorable experience for your guests doesn’t need to cost the earth. You could include add-ons such as tickets for experiences in the local area, flowers and chocolates, balloons or a starter food pack which could provide the necessities for being away. Add-ons are appealing to guests as they can be more convenient than needing to bring certain things yourself. Another way of providing more to your guests is to get the local community involved by offering discounts for eating at local restaurants, shopping at local shops, or visiting local attractions.

No matter what approach you decide to take, you need to consider the profitability of your offering and consider what impact this could have on your business finances. Our EQ Leisure team can offer advice and support on this and how best to ensure you have up to date financial information at your fingertips to help you make the right decisions for your business.

If you are involved in a hospitality business based in rural Scotland, or you are considering establishing one, please contact our EQ Leisure specialists via leisure@eqaccountants.co.uk or by calling one of our offices.

Alternatively, if you are looking for information or support with your farming business, contact our EQ Agriculture team via agriculture@eqaccountants.co.uk.